Diane Jarvis-Schuller

PLEASE NOTE: This was the original reward program. It has now been updated so there is more fairness to both the referral and the person referring. This one is now discontinued for the “new and improved version”!

Announcing the launch of my Referral Reward Program

As you may or may not know, almost all of my marketing is done by word of mouth. To keep prices down for my clients, I seldom spend money on advertisements. Instead, I would rather reward my clients for spreading my name around.

Diane Schuller Photography referral program is my gift to you!  The greatest compliment is to see my clients again; just as much a compliment is a referral to friends, family, and co-workers.  Each time a new client books an appointment with your recommendation, it is accepted with my deepest appreciation so I’ll send a $25 gift card for you to enjoy during your next visit.  Gift cards are unlimited and transferrable; use them toward session fees, gifts for friends, and/or additional prints.

• Returning Clients Receive 25% off your portrait sessions.
• Your referral rewards will be credited after the person you referred has paid for and completed their session.

Book with a Friend and Save! (split the session fee). Plus receive a complimentary 5×7 each!!

Thank you for your support!

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Diane is an on-location lifestyle photographer capturing honest moments of you, your family, or your pets. Visit Diane Schuller Photography.

Above: I’ll likely Photoshop that dark circle from under her one eye.

Sisters. Children can be so wonderful to work with and sometimes you catch the magic in their eyes (and the photographer too!). Notice that cute bit of attitude with the younger sister I’m so looking forward to another family booking very soon!

“We sat side by side in the morning light & looked out at the future together.” from Story People by Brian Andreas

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Diane is an on-location lifestyle family photographer serving Grande Prairie, Alberta & points north and south. Visit Diane Schuller Photography.

Diane is an on-location lifestyle photographer based near Grande Prairie, serving all of Alberta and Central/Northern BC. Visit Diane Schuller Photography.

I’m finally re-doing my business cards to reflect more of the lifestyle and portrait photography that I’m doing. I’m also going to be producing a 5 x 7 postcard with multiple images on the face of the card. For now though I’m trying to narrow down suitable images to use for my new business cards. The portraits here are in contention because they will allow me to add my logo off to one side plus my website & contact information. (With the father/child image, if I use that one, I’ll be removing ‘dad’ from the image so I have a spot for the logo, etc.). For a tip on self-promotion for photographers, read on.

Now I have to narrow down to one so I can get busy and prepare the image and create the business card mock-up. With each of these I’ll be able to nicely add my logo (watermark won’t appear) with all the contact information. The alternative is to buy 2-sided business cards but I like having one-side business cards since often I can scribble some information for people on the reverse or even use it as an on-the-spot discount card.

SELF PROMOTION TIP:  I always, always have business cards with me. I have them in my purse; in my vehicle; in my camera bag; and in my laptop briefcase. Here’s a self promotion tip that I do all the time: as long as you always have business cards with you, hand them out like candy. Anytime someone asks for your name, or your phone number snap them a smile and a business card — and leave the business card there with them. Whether you’re at the dry cleaners (they always ask your phone number), creating an account somewhere, paying bills, at the dentist or the vet’s office, use those cards. For the immediate purpose, whether they wanted the correct spelling of your name, or need your phone number, they have it right there in print. They are much more apt to remember you as well. Since you’re leaving it with them, they’ll either hang on to it (and you’re likely going to be the first one they check on when they need a photographer) or they may even pass it on to someone else. Either way, it’s a win-win. A lot of people are so curious they’re also quite likely going to check out your website so, when they see your online portfolio, you’ve just made another great connection. Great tip, eh?

What tips do you have in using business cards for self promotion?

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Diane is an on-location lifestyle photographer serving Grande Prairie & Edmonton areas in Alberta. Visit Diane Schuller Photography.

I thought I’d share a few horse images from my archives. My peonies have begun to bloom, the last lilac bush is in full scent, the penny-shaped leaves of the quaking aspen flutter and wave at me, and the scent of fresh mown lawn (hubby is busy) comforts me today.

For the horse lovers out there, I’ve been reading the inspirational words and admiring the amazing artwork of Kim McElroy for several years. If you enjoy inspirational poetry or soulful prose and love equine art, I recommend checking out Kim’s website or her Spirit of Horse blog.

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Diane is an on-location horse photographer based near Grande Prairie serving all of Alberta plus northern / central B.C. Visit Diane Schuller Photography.

This is so exciting. Yesterday afternoon I received an email from Kari over at Mod-Dog advising me that my dog & pet photography is being featured at Snap. I have two posts sitting at the starting gate reading to roll out but simply had to delay the starting pistol for those two posts to insert this news

This screenshot cuts off the rest of the web page but the important part is there — one of my dear models from last year! Thanks Kari over at Mod-Dog for this feature at Snap! Check them out

Diane is an on-location lifestyle pet/dog photographer based from Grande Prairie serving all of Alberta and northern BC. Visit Diane Schuller Photography.

Also @dianeschuller on Twitter.

Although I no longer have horses, I adore them and am thrilled to bits every opportunity I get to photograph them. These are all clients’ horses — I’ll have to dig out some of the old photos of my  horses one of these days and scan them to share here.

Living in the country seeing wildlife is a regular, often daily, occurrence. This morning, however, my  husband and I saw something we’ve never seen before: a mule deer doe with triplets. Yes, three little fawns in tow. No I didn’t take any photos because, even with my 300mm lens, the resulting photo would have shown a lone deer as a spot on the photo with three tiny specks … you know one of those photos where someone says, “if you look really closely you’ll see ___”. So, I chose simply to watch them with our binoculars until they slowly made their way across the field. Triplets! Oh, and more horse photos to come soon.



Diane is an on-location lifestyle horse & livestock photographer serving Alberta & central/northern BC. Visit Diane Schuller Photographs.

The other day I was in the yard, camera-in-hand (surprise surprise) when my dogs began to bark like crazy. Moments later three horses and riders showed up from behind our garage. It was our nephew, his wife and daughter. It was midday (the worst kind of light) and they wondered if I’d take a few photos. Naturally, I was delighted to oblige!

These are two of the images from that day though I took scads. The midday light causes such bad shadows and/or blowouts as you can see. I’m going to play around with a few of the images and hope they like the ones I show them. The second one below could have been a dandy despite that harsh light but he sure was handsome. I’ll need to lighten up the shadows on this one for sure to show more of his beautifully structured head.

Diane is an on-location lifestyle photographer based in the Grande Prairie, Alberta area. This includes horse & livestock photography. Visit Diane Schuller Photography.