I’ve made some changes to how I conduct certain aspects of my business. I was so busy doing my 2010 planning in January that I forgot to actually announce one of those important changes, even though it’s something I have already implemented.
I now do in-person gallery viewings in my client’s home when the proof gallery is ready to rock. I used to get the proofs done, load them in my private viewing gallery on my website, send a how-to email to clients and wait. I realized this was really not in keeping with the personalized and custom service that is my focus in serving my clients. I’m growing and improving as I go along.
For two of my clients in 2009, I did an in-home gallery viewing and I enjoyed it so much and my clients were the ones who were so pleased with this additional service. Not only that, but it allows my clients to ask any questions about planning wall portraits, storyboards, canvas gallery wraps, or gift ideas. I realized then and there this was something I had to offer for every single one of my clients to provide an even higher level of service. So, beginning 2010 every single client receives the same opportunity to have me come to their home, samples in hand, to provide the first showing of their visual keepsakes. I’ll be there to answer questions, offer suggestions, and to walk each client through the ordering process.
So how does this work? Once I have all the images ready for proofing, I get in touch with my client, set up a day and time for me to come to their home. I bring my laptop, we sit somewhere comfy, or the kitchen table, and I roll out the gallery of their images. As I mentioned, I can also bring along some samples of prints and other photographic products that can be ordered to showcase your special visual keepsakes. We chat and if you want to order right then and there, we can get it done. I head back and place the order immediately. I will still upload the photos to the private viewing gallery, especially in case other family or friends wish to check them out; they can order direct from the website if they so choose.
It was those in-person viewing appointments that made me realize how important it is for my clients and how it fits in so well with my focus on customized service. So, let’s get together soon. It’s going to be a great experience for each of us!
PS: Please remember that as a custom photographer, every session is different and is customized to suit each individual client.
Visit Diane’s website for more detailed information about the sessions or to view her portfolio. Diane has finally caught up with the current century and has added her business to Facebook — become a fan and be among the first to learn about upcoming specials, promotions, model searches, contests, and more!