I’m finally re-doing my business cards to reflect more of the lifestyle and portrait photography that I’m doing. I’m also going to be producing a 5 x 7 postcard with multiple images on the face of the card. For now though I’m trying to narrow down suitable images to use for my new business cards. The portraits here are in contention because they will allow me to add my logo off to one side plus my website & contact information. (With the father/child image, if I use that one, I’ll be removing ‘dad’ from the image so I have a spot for the logo, etc.). For a tip on self-promotion for photographers, read on.
Now I have to narrow down to one so I can get busy and prepare the image and create the business card mock-up. With each of these I’ll be able to nicely add my logo (watermark won’t appear) with all the contact information. The alternative is to buy 2-sided business cards but I like having one-side business cards since often I can scribble some information for people on the reverse or even use it as an on-the-spot discount card.
SELF PROMOTION TIP: I always, always have business cards with me. I have them in my purse; in my vehicle; in my camera bag; and in my laptop briefcase. Here’s a self promotion tip that I do all the time: as long as you always have business cards with you, hand them out like candy. Anytime someone asks for your name, or your phone number snap them a smile and a business card — and leave the business card there with them. Whether you’re at the dry cleaners (they always ask your phone number), creating an account somewhere, paying bills, at the dentist or the vet’s office, use those cards. For the immediate purpose, whether they wanted the correct spelling of your name, or need your phone number, they have it right there in print. They are much more apt to remember you as well. Since you’re leaving it with them, they’ll either hang on to it (and you’re likely going to be the first one they check on when they need a photographer) or they may even pass it on to someone else. Either way, it’s a win-win. A lot of people are so curious they’re also quite likely going to check out your website so, when they see your online portfolio, you’ve just made another great connection. Great tip, eh?
What tips do you have in using business cards for self promotion?
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Diane is an on-location lifestyle photographer serving Grande Prairie & Edmonton areas in Alberta. Visit Diane Schuller Photography.