observed by Diane » photo journal for those who enjoy vignettes of an ordinary life

Family & Child Photographer || Grande Prairie & Edmonton areas, Alberta

I’m finally re-doing my business cards to reflect more of the lifestyle and portrait photography that I’m doing. I’m also going to be producing a 5 x 7 postcard with multiple images on the face of the card. For now though I’m trying to narrow down suitable images to use for my new business cards. The portraits here are in contention because they will allow me to add my logo off to one side plus my website & contact information. (With the father/child image, if I use that one, I’ll be removing ‘dad’ from the image so I have a spot for the logo, etc.). For a tip on self-promotion for photographers, read on.

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tired but happy

Now I have to narrow down to one so I can get busy and prepare the image and create the business card mock-up. With each of these I’ll be able to nicely add my logo (watermark won’t appear) with all the contact information. The alternative is to buy 2-sided business cards but I like having one-side business cards since often I can scribble some information for people on the reverse or even use it as an on-the-spot discount card.

SELF PROMOTION TIP:  I always, always have business cards with me. I have them in my purse; in my vehicle; in my camera bag; and in my laptop briefcase. Here’s a self promotion tip that I do all the time: as long as you always have business cards with you, hand them out like candy. Anytime someone asks for your name, or your phone number snap them a smile and a business card — and leave the business card there with them. Whether you’re at the dry cleaners (they always ask your phone number), creating an account somewhere, paying bills, at the dentist or the vet’s office, use those cards. For the immediate purpose, whether they wanted the correct spelling of your name, or need your phone number, they have it right there in print. They are much more apt to remember you as well. Since you’re leaving it with them, they’ll either hang on to it (and you’re likely going to be the first one they check on when they need a photographer) or they may even pass it on to someone else. Either way, it’s a win-win. A lot of people are so curious they’re also quite likely going to check out your website so, when they see your online portfolio, you’ve just made another great connection. Great tip, eh?

What tips do you have in using business cards for self promotion?

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Diane is an on-location lifestyle photographer serving Grande Prairie & Edmonton areas in Alberta. Visit Diane Schuller Photography.

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sherri - July 7, 2009 - 11:17 am

These are all really nice, Diane. In fact they’re exceptional.

Tricia - July 7, 2009 - 11:29 am

I like the middle one the best.

Roberta - July 7, 2009 - 12:02 pm

My preference would be for the more generic middle one where the faces aren’t visible. Leaves a little more room for the imagination – however it may not scream portrait photographer as well as you would wish.

I use a folding business card with just the image on the front and my contact information on the back. The inside is blank for writing short messages, discount codes, or whatever.

A. Jarrett - July 7, 2009 - 6:06 pm

Thanks for the tip – I never thought about keeping business cards one-sided so that I can scribble on the back!

Puna - July 7, 2009 - 7:02 pm

Oh Diane, what great advice! I’m going to get cards printed. These photos are fantastic.

Gayle - July 7, 2009 - 10:26 pm

That is a really great tip. You’re right, I would probably check out the person’s website if they gave me a business card.

Gayle - July 7, 2009 - 10:26 pm

Oh, and I hope you are continuing your recovery and feeling better each day!

Toni - July 8, 2009 - 2:08 am

I’ve been working on business cards, too, but haven’t nailed it down yet. I like the first or last one, but the eyes in the first one grab me. Some businesses will let you leave a small stack of cards in a holder, so you might want to check around.

Esther K - July 8, 2009 - 4:34 am

Hi Diane! What a beautiful blog you have! So very catchy and easy on the eyes! Congratulations! I am still doing aminus but not daily pictures – just once or twice a week and my little side business is a joint venture with a colleague (I can’t manage on my own because I work full time!).

All the best! Will be back!

Marcie - July 8, 2009 - 6:44 am

I like the second one the best. Leaves a lot to the imagination…which then allows you space to create (as people won’t always expect the ‘same’). Excellent self-promo tips. I’ve found that leaving business cards everywhere works!!!

shelli - mama of letters - July 12, 2009 - 4:29 pm

I think the first photo is my favorite. 🙂 I ordered some cards from Moo.com, and I love them. I can put several different images on different cards. When I had a table at Heritage Day, people loved going through them and picking out their favorite image.